U.S. PRIVACY POLICY

*U.S. PRIVACY POLICY*

This privacy policy outlines the methods through which Difratelli USA  Inc. and its corporate affiliates gather personal information. This includes both online and offline interactions, such as visits to our websites, applications, forums, and blogs, as well as other online offerings and when we provide services or offer products online or offline. The policy focuses on our collection and use of personal information and also outlines the rights that you may have in relation to your personal information.

It is important to note that this policy does not cover the personal information collected from our employees, independent contractors, or job applicants.

Notice Regarding the Collection of Personal Information

We gather various types of personal information, including:

• Personal identifiers: This includes your name, email address, property address, home or billing address, and telephone numbers.
• Protected class characteristics: We may collect age, sex/gender, and marital status information.
• Commercial and financial information: We keep records of products or services ordered or considered, as well as other purchasing or consuming histories.
• Internet or other electronic activity information: This includes details about your device and browser type, browsing and search history on our websites, and information about your interaction with our sites and advertisements.
• Geolocation information: We may collect information about your location.

Objectives for Gathering Personal Information

The primary purpose of collecting your personal information is to fulfill your information requests and provide our services. We may contact you periodically and share information about our business, provide customer support, deliver targeted advertisements and promotions, and evaluate the effectiveness of our marketing efforts.

Additionally, we utilize personal information for internal analysis, site monitoring, fraud prevention, and to safeguard our rights and the rights of our users.

In commercial interactions, we utilize personal information to conduct business transactions with the entity you represent and engage with the represented entities for marketing or due diligence purposes.

 Types of Personal Information Sold or Shared and Relevant Details

In the realm of digital advertising, we have the potential to either sell or share specific types of personal information, as defined by certain state laws. This includes personal identifiers like IP addresses, as well as internet or other electronic activity information. Our purpose for sharing this information is to facilitate cross-context behavioral advertising.

The personal information categories mentioned are sold or shared with advertising networks and other companies to enable cross-context behavioral advertising. The purpose of this is to ensure that digital advertising reaches individuals who are most likely to have an interest in the services we offer. To achieve this, we permit third parties to place cookies or other tracking mechanisms on our websites, which gather information about your online activities across various websites or applications. These parties can then utilize the collected information to provide you with personalized content. For further details on our use of cookies and trackers, please refer to the “Our Use of Cookies and Analytics” section below.

Notice Regarding the Collection and Retention Periods

The personal information categories we collect are stored for the duration required to deliver our service (including any warranty services) and meet legal obligations or safeguard our legal rights.

Personal Information Collection Categories

We obtain personal information from various sources, including our customers, users of our website, representatives of entities we have or may have business dealings with, as well as data aggregators and data brokers.

The utilization or revelation of Sensitive Personal Information

We refrain from utilizing or revealing Sensitive Personal Information for the purpose of creating individual profiles or any other objectives aside from the provision of our Services.